Medical practice marketing, from someone who did it for his own family first
I do local SEO for medical practices. This company exists because my wife opened a practice, needed this work done, and we could not find anyone honest to do it. That is not a brand story. It is the reason my reporting looks the way it does, and it is the one credential on this page I will claim.
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Why I started this
My wife opened her own medical practice. Every agency we spoke to quoted more than the practice could justify, and none of them could explain what the money bought. The reports arrived full of impressions and reach, numbers that go up whether or not a single new patient walks through the door.
So I learned the work and ran it for her practice. Most of what agencies charge a premium for is neither complicated nor secret. It is tedious, and almost nobody does it properly. Every practice that has hired me since gets that version rather than the one built for a pitch deck.
A practice is not a med spa, and the search behavior proves it
Aesthetic clinics get searched by treatment. Somebody wants lip filler, they type lip filler, and they book within days. A medical practice gets searched by condition, by insurance, by specialty, and by provider name, and the gap between the first search and the first appointment can run weeks.
That changes what has to exist. A practice needs a page per condition treated and per service offered rather than one services page with a list on it. It needs each provider findable by name. And it needs the insurance question answered in plain words somewhere a patient can find it, because that is the question that ends most searches.
Direction requests matter more than clicks.
Somebody asking Google for driving directions to your office is much further along than somebody who clicked your website. It is one of the few signals in a Google Business Profile (GBP), the listing that appears on Google Maps, that maps closely to an actual visit.
One profile for the practice, not one per doctor.
Somebody will eventually suggest a separate listing for every physician. For almost every practice that splits your reviews and your ranking signals and leaves you with four half-built listings instead of one strong one.
Referred patients search the doctor, not the practice.
Somebody handed your name by another physician types that name into Google, and if the provider is not findable the referral leaks to whoever is. It is the cheapest visibility gap in a practice and the one most often left open.
The closest result I have, and what it is not
I have not run a general medical practice. Everything I have measured is in aesthetics, so here is the nearest case and I am labeling it plainly.
A South Florida med spa. Comparing July 2025 against July 2024, interactions with its Google Business Profile were up 183% and requests for driving directions were up 185%. The underlying counts and screenshots are available on request.
A med spa is not an internal medicine office. The patient is paying cash for something elective rather than arriving by referral with insurance, and the search reflects that. What transfers is the mechanism: a profile built to depth, a page for every service, and citations that match, producing more of the actions that precede a visit. What does not transfer is the buying decision.
A South Florida med spa. Google Business Profile interactions up 183% and requests for driving directions up 185%, July 2025 against July 2024.
What I actually do
Map where you rank now, before anything else.
Live searches from 49 physical points across your service area, for every condition and service you treat.
Build the profile to depth, write a page per condition, and fix the citations.
Categories, service descriptions, verified provider profiles, and the health directories Google cross-checks.
Report on actions, not impressions.
Call-button clicks, direction requests, and website clicks from the profile, against the baseline measured before starting.
What it costs
Plans start at $1,497 a month, and the pricing page lists what each one covers so you can check before speaking to anyone. Four-month initial term, then month to month with 30 days notice. No setup fee. Your Google Business Profile is included, built out and managed.
Map rankings tend to move around month three, non-branded website traffic in month four or five. Anyone promising page one in 30 days is either guessing or lying.
Alex is very detail-oriented, communicates clearly and consistently, and always follows through on what he promises. The level of care and professionalism he brings to his work really shows in the final product.
See where your practice ranks first
The free Digital Footprint Audit maps your visibility across your service area for every condition and service you treat, shows who is taking the positions you want, and puts a number on what it is costing. Yours to keep, whether you hire anyone or not.
Common questions
How do I market a medical practice?
Start with local search, because most patients look for a provider near them or search a doctor by name after a referral. That means a page for each condition and service, a fully built Google Business Profile, and listings across the health directories Google checks. Wingman Digital maps where a practice ranks first.
How much does medical practice marketing cost?
Local service businesses are commonly quoted $2,000 to $4,000 a month across the industry. Wingman Digital plans start at $1,497 a month, and the pricing page lists what each plan covers so you can check before calling anyone. That price includes your Google Business Profile, built out and managed.
Does each doctor in my practice need a separate Google profile?
Almost certainly not. One well-built profile for the practice beats several thin ones, because separate listings divide your reviews and your ranking signals instead of concentrating them. There are rare setups where individual listings make sense, and a good agency will tell you yours is not one of them.
How long before medical practice SEO works?
Map rankings generally start moving around month three, with non-branded website traffic following in month four or five. Wingman Digital sets a measured baseline before starting so progress is judged against real numbers rather than a feeling that the phone seems busier.
Have you worked with medical practices before?
Not a general medical practice, no. My client work is in aesthetics, and the closest comparable result is a South Florida med spa whose profile interactions rose 183% and direction requests 185% year over year. What I do have is the experience of running this for my wife's practice, which is why the company exists.